Condition: Product Build-Up

While you may be using styling products to achieve a certain look or style, you may also be using styling products to increase volume and shine of dull hair or limp hair. Shampooing in hard water can cause mineral build-up which can lead to dullness and lack of shine as well as hair appearing limp or weighted down. (For more information, click on HARD WATER Hair Solutions). Frequent use of styling products on hair shampooed in hard water can cause the resins from the styling products to attach to the mineral build-up on hair leading to even less shine and volume. This becomes a vicious cycle of using more and more styling products. Conversely, hair shampooed in soft or softened water can also appear limp and lack shine. (For more information, click on SOFT WATER Hair Solutions). The more you use styling products to achieve your desired style or to increase volume and shine, the more likely you are to experience product build-up.

This build up can cause hair to:

• Lack shine
• Be weighted down
• Feel rough or dry
• Be difficult to comb through
• Have a sticky feel and be too full
• Not properly process chemical services (perms, color, and relaxers) as resin build-up can block chemicals

Wellness Solution

Before

After

Our wellness approach to product build-up gently lifts minerals (caused by hard water) or salts (caused by softened water) and resins from styling products that have attached to the hair. This wellness approach uses a patented vitamin technology combined with a gentle resin-removal cleanser to help restore shine, volume and manageability to hair while ensuring the proper processing of color, perm or relaxer chemicals as it removes the wall of resin build-up and/or mineral build-up that can inhibit chemicals from effectively penetrating.

• Stop oxidation from harsh chemicals.
• Remove minerals that cause hair to feel dry.
• Provide an antioxidant barrier against further oxidation from environmental and chemical elements.
• Replenish moisture to hair.
• Rebuild proteins of hair.
• Restore shine and volume.